INSPIRATION & CONFIDENCE
Motion Control in Commercial Use
In the world of architecture, retail, broadcast, and immersive or interactive environments, moving elements are becoming an essential tool for creating dynamic experiences. Whether guiding guests through a 4D museum exhibit, moving architectural elements for functional flexibility, or simply captivating the eye in a high-traffic retail space, Raynok Motion Control systems deliver precision, safety, and creative possibility to commercial spaces.
Kinetic Design for Real-World Use
“Motion control in commercial spaces is about transforming form and function.”
From kinetic architecture to adaptive space planning, motion control enables commercial environments to be more flexible, engaging, and efficient. Raynok systems help architects, designers, and engineers seamlessly integrate movement into functional and creative applications:
- Brown University: A space that shifts from a recessed theater to a traditional auditorium, an orchestral setting, or a flat-floor banquet room, delivering multiple functions in a single space.
- Rock & Roll Hall of Fame (Foster Theater) in Cleveland: A state-of-the-art 3D theater experience where sliding video walls and rotating components move in sync with the content, capturing the rhythm, energy, and legacy of rock history with precision and style.
- National WWII Museum in New Orleans (Beyond All Boundaries exhibit): A powerful 4D theatrical experience where video content, moving screens, shifting walls, and audience platforms work together to immerse visitors in the story of World War II.
- Times Square Doors Project: In the heart of New York City, massive kinetic doors open to reveal a surprise performance for passersby, creating a bold fusion of architecture and live performance.
- Good Morning America Broadcast Studio: Set pieces and video walls glide into place to enhance transitions and elevate the visual energy of the show.
These applications are just a few of the ways Raynok supports movement that’s both functional and visually powerful.
Motion That Draws the Eye
In commercial spaces, motion is more than function. It is a visual cue that draws attention and adds environmental depth.
Whether it’s a mannequin that rises, rotates, or swaps outfits, or a chandelier that ascends and descends for service or spectacle, motion becomes part of the story. Kinetic movement gives commercial architecture a heartbeat.
From high-end retail to modern lobbies and kinetic façades, motion is being woven into architecture as both a visual and functional element. Whether it’s elevating merchandise, animating light fixtures, or creating structures that respond to the environment, motion control turns still spaces into dynamic experiences.
Designed with Creative Teams in Mind
“Designers imagine the moment. We help bring it to life.”
Raynok partners with architects, designers, and creative teams to translate bold ideas into precise, choreographed motion. Whether the vision begins with a sketch, a rendering, or a piece of media, our strength lies in supporting that creative intent with technical clarity and trust.
We help shape how spaces move in response to content, align motion with purpose, and ensure everything works smoothly from concept to execution. From Beyond All Boundaries to the Rock & Roll Hall of Fame, Raynok has helped transform ambitious creative concepts into seamless, immersive realities.
Engineered for Elegance, Built for Reality
“From rotation to transformation, we move it reliably.”
Raynok systems bring controlled motion into the built environment. In commercial and architectural spaces, that can mean video walls that glide open to reveal content, product turntables that showcase with movement, or entire environments that transform to support different functions. This includes:
- Sliding or fly-in video walls
- Rotating platforms and turntables
- Elevating or retracting elements like mannequins and chandeliers
- Moving architectural partitions and walls
- Track-based kinetic structures
No matter the setting, every movement is executed with precision, reliability, and seamless integration.
Safety at Every Level
“When motion happens near people, safety is the design.”
In commercial spaces, motion is often installed where people walk, shop, or gather. That means it must do more than perform. It must function safely with the highest level of integrity . Whether it is a kinetic display above a retail floor or a moving façade facing the street, every detail matters. Raynok systems are built with the same mindset used in public infrastructure: precision controls, layered fail safes, and compliance with strict safety standards in both North America and Europe. Safety is never an afterthought. It is built into every experience we engineer.
Commercial Benefits Beyond Aesthetics
“Motion is many things, from beautiful to practical, flexible, and profitable.”
- Flexibility: As seen at Brown University, reconfigurable rooms give a single venue the flexibility to accommodate lectures, performances, and events. This maximizes both usage and return on investment.
- Serviceability: In installations such as lobby chandeliers or retail ceilings, motorized systems can allow for easy and safe maintenance access.
- Attention and Engagement: In busy, high-traffic spaces like shopping centers, kinetic movement helps displays stand out, capture attention, drive interaction, engage the public and create an attraction that becomes a destination.
- Brand Identity: Unique architectural motion elements can do more than attract the eye, they can tell stories, express values, and help brands stand apart in competitive environments.
The Future of Architecture is Moving
“Architects are always seeking out the wow factor and Raynok motion delivers it.”
As spaces become more interactive, more flexible, and more experience-driven, motion control is becoming a central design tool. Raynok provides not only the technology, but the collaborative expertise to help these spaces exceed expectations.
A Trusted Partner for Iconic Projects
Behind Raynok is a team of engineers from Niscon that values every detail that goes into every project. From immersive exhibits to kinetic facades, we have powered some of the world’s most memorable motion environments, and we’d love to hear about yours. With over 20 years of experience in show control and kinetic architecture, we deliver robust, reliable motion control solutions built to perform anywhere in the world.
If your space needs to move, shift, fly, or transform, Raynok can make it happen.
Brown University’s Lindemann Performing Arts Center
Engineering the Experience
This video highlights the Lindemann Performing Arts Center project, showcasing the precision and innovation behind its motion-control and staging solutions. It offers a behind-the-scenes look at how advanced systems were applied to support one of the most ambitious university arts facilities ever built.
